How B2B Organizations Can Benefit from a CRM

Many business owners are sitting on a potential gold mine -- with "potential" as the operative word. If your B2B organization is like most seasoned enterprises, it has collected a treasure trove of customer and prospect data, with more tidbits flooding in a constant basis. Unfortunately, much of this data may be hidden away in various corners of your electronic storehouses, from random spreadsheet entries on the proverbial S: drive to pieces of data scattered across your employees' Outlook contact folders. This [...]